1

Mission Statement Quality and Financial Performance

Barbara Bartkus, Myron Glassman, Bruce McAfee
Journal:
European Management Journal
Year:
2006
Language:
english
File:
PDF, 155 KB
english, 2006
5

Mission statements: Are they smoke and mirrors?

Barbara Bartkus, Myron Glassman, R Bruce McAfee
Journal:
Business Horizons
Year:
2000
Language:
english
File:
PDF, 826 KB
english, 2000
12

Integrating the personnel and marketing functions: The challenge of the 1990s

Myron Glassman, Bruce McAfee
Journal:
Business Horizons
Year:
1992
Language:
english
File:
PDF, 785 KB
english, 1992
14

The effect of multiple language product descriptions on product evaluations

Mahesh Gopinath, Myron Glassman
Journal:
Psychology and Marketing
Year:
2008
Language:
english
File:
PDF, 2.58 MB
english, 2008
16

An empirical investigation of bogus recall

Myron Glassman, John B. Ford
Journal:
Journal of the Academy of Marketing Science
Year:
1988
Language:
english
File:
PDF, 360 KB
english, 1988
17

“Customers for life”: Does it fit your culture?

Diana L. Deadrick, R.Bruce McAfee, Myron Glassman
Journal:
Business Horizons
Year:
1997
Language:
english
File:
PDF, 872 KB
english, 1997
19

Pay Inversion at Universities: Is it Ethical?

Myron Glassman, R. Bruce Mcafee
Journal:
Journal of Business Ethics
Year:
2005
Language:
english
File:
PDF, 138 KB
english, 2005
20

Consumer Panelsby Seymour Sudman; Robert Ferber

Review by: Myron Glassman
Journal:
Journal of Advertising
Year:
1981
Language:
english
File:
PDF, 299 KB
english, 1981
22

Pay Inversion at Universities: Is It Ethical?

Myron Glassman and R. Bruce Mcafee
Journal:
Journal of Business Ethics
Year:
2005
Language:
english
File:
PDF, 1.59 MB
english, 2005
26

Is dual language marketing socially responsible?

Glassman, Myron, Glassman, Aaron
Journal:
Business Horizons
Year:
2017
Language:
english
File:
PDF, 242 KB
english, 2017